The OMV! By Vagisil Products Meet the Needs of Young Women
Michael Hemsworth — July 15, 2020 — Marketing
References: vagisil & drugstorenews
The OMV! By Vagisil products have been unveiled by the Combe-owned brand as a range of vaginal health solutions that are targeted towards the needs of young women. The intimate care collection includes the All-Day Fresh Wash, No-Sweat Wipettes and the Bikini Anti-Itch Serum, which are all characterized by their pH-balanced, gynecologist-tested and free-from profile. The intimate care products were created after consultation with 2,500 teen girls and their mothers in order to gain insight into what they need from their personal hygiene solutions.
Vagisil CEO Keech Combe Shetty spoke on the new OMV! By Vagisil products saying, "The Vagisil brand believes confidence starts with feeling comfortable in your own body. OMV! by Vagisil was created to support our brand mission: empower young women to feel comfortable talking about their vaginal health needs and provide solutions so they can be shameless about their bodies. As a leader in women's vaginal health for more than 45 years, it was very important that we invited young women to have a say in the making of these products, ensuring that every aspect of the line is what they want and need in an intimate care product.”
Vagisil CEO Keech Combe Shetty spoke on the new OMV! By Vagisil products saying, "The Vagisil brand believes confidence starts with feeling comfortable in your own body. OMV! by Vagisil was created to support our brand mission: empower young women to feel comfortable talking about their vaginal health needs and provide solutions so they can be shameless about their bodies. As a leader in women's vaginal health for more than 45 years, it was very important that we invited young women to have a say in the making of these products, ensuring that every aspect of the line is what they want and need in an intimate care product.”
Trend Themes
1. Teen-focused Intimate Care - The OMV! By Vagisil products represent a larger trend of brands creating personal hygiene solutions specifically for young women, creating opportunities for companies that can provide innovative and targeted products.
2. Consumer Co-creation - The consultation with 2,500 teen girls and their mothers that was conducted in the making of the OMV! By Vagisil products highlights a trend towards consumer co-creation, presenting opportunities for companies that can involve their consumers in the product development process.
3. Free-from Formulations - The OMV! By Vagisil products being pH-balanced and free from irritants highlights a larger trend of consumers demanding cleaner, more natural personal hygiene solutions, creating opportunities for companies that can offer innovative, free-from formulations.
Industry Implications
1. Personal Hygiene Products - The OMV! By Vagisil products belong to the personal hygiene products industry, which creates opportunities for companies that can target specific demographics with innovative and targeted solutions.
2. Consumer Packaged Goods - The creation of the OMV! By Vagisil products by Combe highlights opportunities for other Consumer Packaged Goods (CPG) companies to involve their consumers in product development and create products that meet specific needs.
3. Natural Beauty Products - The trend towards free-from formulations seen in the OMV! By Vagisil products highlights opportunities for the natural beauty products industry to create innovative, clean personal hygiene solutions that meet consumer demands.
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