Diaper waste is being dealt with in more sanitary and eco-friendly ways
Trend - Brands are giving consumers new options when it comes to making getting rid of diapers more convenient, sanitary and eco-friendly. These include everything from compostable diaper programs to waste bins that freeze their contents to reduce bacteria spread.
Insight - Consumers are trying to be more environmentally friendly now that they understand the risks of climate change, but convenience often takes precedence over eco-friendly purchase decisions. Brands that are able to combine the two in order to make people's lives easier while they're being more eco-conscious are especially appealing to consumers looking to save time.
Insight - Consumers are trying to be more environmentally friendly now that they understand the risks of climate change, but convenience often takes precedence over eco-friendly purchase decisions. Brands that are able to combine the two in order to make people's lives easier while they're being more eco-conscious are especially appealing to consumers looking to save time.
Workshop Question - How is your brand prioritizing convenient transitions to eco-conscious products/services for its customers?
Trend Themes
1. Eco-friendly Diaper Options - Brands are offering eco-friendly options for diaper waste disposal, such as compostable diaper programs, germ-freezing waste bins, and natural fiber biodegradable wipes.
2. Dirty Diaper Recycling - Companies are creating recycling networks for soiled diapers, such as Unicharm’s recycling network and technology to recover pulp fibers from used diapers.
3. Charitable or Socially Responsible Diapers - Companies are creating charitable or socially responsible models for diaper sales, such as the launch of Believe Diapers and its one-to-one model to address diaper need in the US.
Industry Implications
1. Eco-friendly Waste Management - Companies in waste management may consider investing in new technology like germ-freezing bins as more consumers and businesses prioritize eco-friendly waste disposal solutions.
2. Recycling - Companies in recycling may consider innovation in recycling diapers and other single-use items as more companies and consumers seek out eco-friendly disposal options.
3. Charitable or Socially Responsible Consumer Goods - Companies in consumer goods may consider implementing a one-to-one model or other charitable initiatives to address social issues like diaper need among low-income families.
5 Featured, 30 Examples:
51,590 Total Clicks
Date Range:
Sep 20 — Feb 21
Trending:
Warm
Consumer Insight Topics:
