Apiceuticals' PROPOWAX Series Includes Shampoo, Conditioner & More
Laura McQuarrie — April 26, 2021 — Fashion
References: camformulas & prnewswire
The new PROPOWAX series from Greek beauty start-up Apiceuticals is fueled by antioxidants and its patented technology helps to repair damaged cells, neutralize free radicals and shield the skin against aging. The series powered by PROPOWAX patented technology includes a conditioner, shampoo and the multipurpose Antioxidant Dry Oil, which can be used on the face, body and hair. The innovative series has been tested on sensitive skin and it helps to soothe, defend and deliver both antioxidants and anti-pollution properties.
According to the company, the "Honeycomb Stick inside Apiceuticals' Dermocosmetics acts as a "visible living object," which naturally releases large amounts of antioxidants to the cosmetic formula and, therefore to the skin."
The products are packaged with premium gold accents, signaling the precious and natural quality of ingredients used.
According to the company, the "Honeycomb Stick inside Apiceuticals' Dermocosmetics acts as a "visible living object," which naturally releases large amounts of antioxidants to the cosmetic formula and, therefore to the skin."
The products are packaged with premium gold accents, signaling the precious and natural quality of ingredients used.
Trend Themes
1. Antioxidant-rich Haircare Products - There is an opportunity for beauty brands to create hair care products that use antioxidants and patented technology to repair and protect hair against aging and damage.
2. Multi-purpose Beauty Products - There is an opportunity for beauty brands to create multi-purpose products that can be used on both hair, face, and body such as Apiceuticals' Antioxidant Dry Oil.
3. Natural and Eco-friendly Packaging - There is an opportunity for beauty brands to embrace natural and eco-friendly packaging materials and designs that reflect the natural and precious quality of the products they contain.
Industry Implications
1. Beauty and Cosmetics - Beauty and cosmetics companies can take inspiration from Apiceuticals' use of antioxidants and patented technology to create hair care products that protect and repair hair.
2. Personal Care - Personal care companies can take inspiration from Apiceuticals' use of natural and effective ingredients that are gentle enough for sensitive skin.
3. Sustainable Packaging - Sustainable packaging companies can take inspiration from Apiceuticals' use of natural and eco-friendly packaging materials and designs that complement the natural and precious quality of the products they contain.
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