Weather apps and platforms offer increasingly niche and custom information
Trend - Weather platforms are becoming more dynamic in their abilities, with apps offering everything from hyper-local weather information to tips and recommendations for what to wear based on that day's weather.
Insight - With consumers having access to information they need exactly when they want it, they now expect more from brands. Now, consumers expect that brands are able to tailor recommendations and tips to their exact needs, whether they're based on preferences or what would be useful in that particular moment.
Insight - With consumers having access to information they need exactly when they want it, they now expect more from brands. Now, consumers expect that brands are able to tailor recommendations and tips to their exact needs, whether they're based on preferences or what would be useful in that particular moment.
Workshop Question - How is your brand prioritizing customization for its customers?
Trend Themes
1. Hyper-customized Weather Information - Consumers increasingly expect accurate, hyper-customized weather information and recommendations from weather platforms and apps.
2. Integration of Smart Glasses Technology - The recent update of Focals by North's smart glasses with advanced features such as GPS and messaging integration shows the potential for further technological advancements in smart glasses.
3. Streamlined Apps with Personalized Recommendations - Apps like Latitude demonstrate the demand for streamlined apps that prioritize personalized content and recommendations, with the capability of serving as a one-stop-shop for morning routines.
Industry Implications
1. Weather Forecasting Industry - The weather forecasting industry has the opportunity to further develop and integrate hyper-customized data and personalized recommendations into their apps and platforms to satisfy consumer demands.
2. Smart Glasses Industry - The smart glasses industry can learn from Focals by North's new update and further integrate advanced features such as GPS and messaging integration to improve overall user experience.
3. Fashion and Lifestyle Industry - The fashion and lifestyle industry can take inspiration from Latitude's streamlined app and prioritize personalized content and recommendations to improve user experience and engagement.
