'Pattern Beauty' is a Hair Care Line for Curly, Tight-Textured Hair
Katherine Pendrill — September 7, 2019 — Fashion
Many people already consider Tracee Ellis Ross as their celebrity hair icon and now the actress is helping others achieve the same envy-inducing tresses with a hair care line called Pattern Beauty.
According to Pattern Beauty's latest Instagram post, the brand "is here to empower and nourish curly, coily and tight-textured hair—3B to 4C." In other words, Pattern Beauty is a hair care line designed for styling and maintaining Afro-textured hair in its natural state. Ellis Ross explains that she has "logged hours and hours in the trenches" with her hair and wants to help meet the specific hair care needs of her community. As a result, Pattern Beauty includes a shampoo, three conditioners in varying intensities, hair oil serums, hair clips, a brush, and a microfiber towel—all with wallet-friendly price tags.
Image Credit: Pattern Beauty.
According to Pattern Beauty's latest Instagram post, the brand "is here to empower and nourish curly, coily and tight-textured hair—3B to 4C." In other words, Pattern Beauty is a hair care line designed for styling and maintaining Afro-textured hair in its natural state. Ellis Ross explains that she has "logged hours and hours in the trenches" with her hair and wants to help meet the specific hair care needs of her community. As a result, Pattern Beauty includes a shampoo, three conditioners in varying intensities, hair oil serums, hair clips, a brush, and a microfiber towel—all with wallet-friendly price tags.
Image Credit: Pattern Beauty.
Trend Themes
1. Curl-specific Hair Care - The trend of specialized hair care lines for curly, tight-textured hair provides opportunities for innovative products and solutions tailored to the unique needs of this market.
2. Empowering Afro-textured Hair - The trend of hair care brands like Pattern Beauty catering to the styling and maintenance of natural Afro-textured hair opens up possibilities for disruptive innovations that prioritize inclusivity and diverse beauty standards.
3. Celebrity-driven Hair Care - The trend of celebrities launching their own hair care lines, as seen with Tracee Ellis Ross and Pattern Beauty, presents opportunities for collaboration and co-branding initiatives that leverage the influence and personal styles of popular figures.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry can tap into the curl-specific hair care trend by developing new products, formulations, and marketing strategies that cater to the needs and preferences of individuals with curly, tight-textured hair.
2. Hair Styling Tools and Accessories - The hair styling tools and accessories industry can explore disruptive innovation opportunities by creating specialized brushes, hair clips, and towels that are specifically designed to enhance the styling and maintenance of Afro-textured hair.
3. Celebrity Endorsed Products - The celebrity endorsement industry can capitalize on the trend of celebrities launching their own hair care lines by partnering with popular figures to endorse or collaborate on new hair care products, creating mutually beneficial and influential partnerships.
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