Lady Suite's Simple Routine is Refreshing and Fights Irritations
Laura McQuarrie — November 22, 2019 — Fashion
References: ladysuitebeauty & elle
Many women already have multi-step skincare routines and desire simple body care rituals—and in the realm of intimate skincare, Lady Suite keeps self-care rituals as simple as can be with just two products. The Refresh & Glow Bundle contains the only products by Lady Suite: the Rejuvenating Botanical Oil for Intimate Skin and the Probiotic Refreshing Cleanser for Harmony Down South.
The two-step intimate skincare system is designed to be refreshing and cleansing but also supportive of keeping bumps, redness and ingrown hair at bay. The brand was inspired to create its simple wellness ritual based on a combination of an "Ayurvedic oiling technique, acupressure, massage, lymphatic drainage, chakra balancing, and self-love."
Image Credit: Lady Suite
The two-step intimate skincare system is designed to be refreshing and cleansing but also supportive of keeping bumps, redness and ingrown hair at bay. The brand was inspired to create its simple wellness ritual based on a combination of an "Ayurvedic oiling technique, acupressure, massage, lymphatic drainage, chakra balancing, and self-love."
Image Credit: Lady Suite
Trend Themes
1. Two-step Skincare Routines - Opportunity for skincare brands to simplify their product lines and offer two-step routines for different parts of the body.
2. Intimate Skincare - Growing demand for specialized skincare products for intimate areas, creating a niche market for brands to cater to.
3. Natural and Botanical Ingredients - Consumers are seeking skincare products with natural and botanical ingredients, providing an opportunity for brands to develop products that are gentle and effective.
Industry Implications
1. Skincare - Skincare brands can expand their product offerings by introducing two-step routines specifically designed for different parts of the body.
2. Wellness - Wellness brands and spas can incorporate two-step skincare rituals into their services, providing a holistic approach to self-care.
3. Beauty - Beauty brands can tap into the growing demand for intimate skincare products by offering specialized lines that cater to different skin concerns in intimate areas.
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