Blue cheese is reformatted to improve the flavor of various food items
Trend - Blue cheese is being incorporated into artisan dressings, toppings and dips in order to improve the variety that the dairy product offers. These items can be added to everything from salads to popcorn to improve flavor.
Insight - Consumers are becoming increasingly adventurous with flavor, particularly as having less to do outside the home has led them to be more experimental with the activities they take part in inside the home. Brands that offer them more adventurous options without consumers having to do the work appeal via convenience.
Insight - Consumers are becoming increasingly adventurous with flavor, particularly as having less to do outside the home has led them to be more experimental with the activities they take part in inside the home. Brands that offer them more adventurous options without consumers having to do the work appeal via convenience.
Workshop Question - How is your brand allowing consumers to experiment?
Trend Themes
1. Adventurous Tastes - Consumers are becoming more adventurous with flavor in food products; Opportunity for brands to offer more unique and bold flavor profiles.
2. Convenience - Brands that offer convenient options for adventurous flavors without consumers having to do the work appeal to consumers.
3. Artisanal and Handmade Products - Handmade and artisanal small-batch products made with premium and natural ingredients resonate well with consumers; Opportunity for gourmet food, fashion/accessory, and beauty industry professionals to tap into this trend.
Industry Implications
1. Gourmet Food Industry - Brands can explore unique, bold flavors and convenient options while offering high-quality artisanal products.
2. Fashion/accessory Industry - There is a market for consumers who appreciate quality, experience, and artisanal craftsmanship across different industries.
3. Beauty Industry - Similar to the gourmet food industry, consumers are interested in premium, natural ingredients and enjoy the experience of handmade small-batch products.
