Kosas' Air Brow is a Clean Mousse-Gel That's Boosted by Hair Care Actives
Laura McQuarrie — April 23, 2021 — Fashion
References: kosas & wellandgood
Air Brow by Kosas is clean, volumizing treatment mousse-gel that helps to create feathery brows, all the while leaving hair nourished thanks to beneficial ingredients. The product is available in a range of tinted shades, plus a clear variety.
Some of the key ingredients are Biotinoyl Tripeptide-1, Panthenol Provitamin B5, castor oil and biodegradable plant-based microfibers for volume and fullness. The formula is one part of the brand's new brow duo, which also includes a pencil for creating the "full Kosas brow look," which is defined by peak tint, volume and hold.
Unlike many brow gels that are packaged in completely opaque components, Air Brow offers a look at the tinted (or clear) formula within. Shades range from taupe and honey blonde to black and brown black.
Some of the key ingredients are Biotinoyl Tripeptide-1, Panthenol Provitamin B5, castor oil and biodegradable plant-based microfibers for volume and fullness. The formula is one part of the brand's new brow duo, which also includes a pencil for creating the "full Kosas brow look," which is defined by peak tint, volume and hold.
Unlike many brow gels that are packaged in completely opaque components, Air Brow offers a look at the tinted (or clear) formula within. Shades range from taupe and honey blonde to black and brown black.
Trend Themes
1. Clean Beauty Innovations - The creation of Kosas' Air Brow bringing together beauty and hair care ingredients signifies an opportunity for the beauty industry to incorporate more clean and beneficial ingredients into makeup products.
2. Multi-benefit Makeup - Kosas' Air Brow and its use of biotinoyl tripeptide-1, provitamin B5, castor oil, and plant-based microfibers to provide volume and fullness while also nourishing hair offer an opportunity for the makeup industry to develop more products that provide both cosmetic and skincare benefits.
3. Minimally Packaged Beauty - Kosas' decision to package Air Brow in an opaque container but with a clear product chamber, allows consumers to see the product while still minimizing packaging--a trend that could expand beyond eyebrow products to other beauty items such as lipsticks, mascaras, or even foundations.
Industry Implications
1. Beauty - Kosas' launch of Air Brow and its formulations using hair care ingredients presents an opportunity for the entire beauty industry to develop products that combine cosmetics and skincare.
2. Clean Beauty - Kosas' emphasis on using clean, non-toxic ingredients in its makeup gives rise to an opportunity for the clean beauty industry to further develop new products that prioritize cleaner ingredients and promote healthy, nourished skin.
3. Sustainable Packaging - Kosas' innovative use of minimally opaque packaging with a clear product chamber presents an opportunity for the beauty industry to consider more sustainable methods of product packaging and design.
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