Tatiana JD is a New Makeup Guru Who Speaks Out About Colorism
Riley von Niessen — May 16, 2018 — Fashion
Tatiana JD is a new beauty influencer who's quickly starting to amass a following on YouTube and Instagram, where she posts her stunning glowy makeup looks, easy to follow tutorials, talks about how to get flawless cost-effective hair, and considers some of the colorism she's faced as an Afro-Latina who's often told shes "too dark to be Hispanic."
By embracing both parts of her culture and speaking about her experiences, Tatiana helps to expand narratives surrounding the prevalence of colorism, and shows her viewers how they can do the same, while educating others on how they can avoid making ignorant remarks that can be harmful.
Although Tatiana has only been posting on YouTube for a matter of months, her accessible tutorials, informative talks, and glowing personality have helped her to attract the attention of viewers from all over.
By embracing both parts of her culture and speaking about her experiences, Tatiana helps to expand narratives surrounding the prevalence of colorism, and shows her viewers how they can do the same, while educating others on how they can avoid making ignorant remarks that can be harmful.
Although Tatiana has only been posting on YouTube for a matter of months, her accessible tutorials, informative talks, and glowing personality have helped her to attract the attention of viewers from all over.
Trend Themes
1. Afro-latina Beauty Influencers - Opportunity for beauty brands to collaborate with Afro-Latina beauty influencers and tap into an underserved market.
2. Colorism Awareness - Opportunity for educational organizations to raise awareness about colorism and its impact on diverse communities.
3. Empowering Cultural Narratives - Opportunity for media platforms to amplify the voices of Afro-Latina beauty influencers and promote diverse cultural narratives.
Industry Implications
1. Beauty - Beauty brands can incorporate diverse product ranges and collaborate with influencers to cater to a wider customer base.
2. Education - Educational organizations can develop programs and initiatives to address colorism and promote inclusivity and diversity.
3. Media - Media platforms can feature and highlight the stories and experiences of Afro-Latina beauty influencers to empower cultural narratives.
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