The savory smoked jerky snack is offered with fish alternatives
Trend - Jerky snacks are often a savory option, often comprising of pork, beef, or chicken. To make the snack more accessible and favorable, companies in the snacking space develop fish-based jerky to appeal to consumers with dietary restrictions and those who value the variety of choice.
Insight - Consumers who have dietary restrictions have historically been limited when it comes to viable snacking options. However, in the information age, this minor struggle is amplified in online communities. As a result, more products that creatively side-step dietary restrictions are expected.
Insight - Consumers who have dietary restrictions have historically been limited when it comes to viable snacking options. However, in the information age, this minor struggle is amplified in online communities. As a result, more products that creatively side-step dietary restrictions are expected.
Workshop Question - How can your brand cater to consumer restrictions?
Trend Themes
1. Fish-based Jerky Snacks - As consumers continue to look for healthier snack alternatives, companies in the snacking industry are developing fish-based jerky to cater to those with dietary restrictions and offer more variety.
2. Asian Drinking Culture-inspired Eateries - Restaurants like Anju are looking to capitalize on the popularity of Korean soju bars by creating a space with a similar ambiance and serving up dishes that are unique to that culture.
3. Sustainable and Gourmet Salmon Snacks - Brands like The Pished Fish are creating high-quality salmon snacks that showcase the nutritional value and versatility of salmon in a way that appeals to the health-conscious consumer.
Industry Implications
1. Snack Foods - Companies in the snack industry have an opportunity to tap into the growing demand for healthier and more diverse snack options, such as fish-based jerky snacks.
2. Restaurant and Foodservice - Entrepreneurs in the restaurant industry can look to the popularity of Asian drinking cultures and cuisine to create unique dining experiences that cater to this trend.
3. Sustainable Food Production - As consumers become more health-conscious and environmentally-aware, the food industry has an opportunity to create sustainably-sourced and gourmet food products, such as the salmon snacks offered by The Pished Fish.
