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Nootropic Bar

Snack bars are adapted with brain-boosting ingredients

Trend - With brain-boosting supplements and benefits still popular, nootropics are now being incorporated into snack bars. These items aim to boost people's cognitive function and overall health in a convenient format.

Insight - When it's stripped to its fundamentals, "wellness" to consumers means achieving a good balance between mental and physical health. The many ways it's sought out are where consumers' differ, with some using traditional methods, some being more experimental, and others being more convenience-minded. Those looking for the simplest means to achieve wellness find themselves seeking out products that prioritize mental and physical health in one go.
Workshop Question - How does your brand balance quality with convenience for its customers?
Trend Themes
1. Nootropic Snack Bars - Nootropic supplements are being incorporated into snack bars to offer consumers the simplest means to achieve wellness in one go.
2. Plant-based Superfoods - Consumers are increasingly looking for plant-based snacks made with 100% whole food ingredients that support both people and the planet.
3. Functional Superfood Snacks - Functional snack brands are infusing superfoods and nootropics together to help consumers boost their mood, energy, and focus.
Industry Implications
1. Health & Wellness - Businesses can tap into the growing demand for health and wellness products by incorporating nootropics, plant-based superfoods, and functional ingredients into their snack bars or products.
2. Sustainable Packaging - Sustainability-focused businesses can explore developing compostable and zero waste packaging materials for their products to address consumers' concerns about the environment.
3. Children's Food - Businesses can innovate on children's food by incorporating functional ingredients that aid early brain development while creating fun and tasty snacks that kids will love.
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 61 Examples:
96,346 Total Clicks
Date Range:
Mar 19 — Jun 22
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Brain-Boosting Snack Bars
Brain-Boosting Snack Bars
Cerebelly x Peppa Pig Smart Bars Contain Brain-Supporting Nutrients
The Cerebelly x Peppa Pig Smart Bars are designed to aid early brain development by delivering 10-12 brain-supporting nutrients, all the while sharing a fun snack for kids featuring a beloved... MORE
Energizing Nootropic Wafers
Energizing Nootropic Wafers
Brain Wafers Enhance Focus & Provide Mood and Memory Support
Brain Wafers fill a gap in the nootropics space and they take the form of lozenges that can be taken anywhere and promises a much more enjoyable consumption experience than tablets. The on-the-go... MORE
Functional Superfood Snacks
Functional Superfood Snacks
Mindright Offers Better-For-You Snacks for Energy Boosts
Mindright is a functional snack brand that infuses superfoods and nootropics together to help consumers boost their mood, and energy, and improve their focus. The snack brand’s products are... MORE
Plant-Based Superfood Bars
Plant-Based Superfood Bars
Impact Snacks' Bars are Wrapped in Compostable Zero Waste Packaging
Impact Snacks’ plant-based superfood bars are compact and easy to take on the go, plus they are made with 100% whole food ingredients to support both people and the planet. According to Impact... MORE
Collagen-Enhanced Protein Bars
Collagen-Enhanced Protein Bars
The MCTBar Snacks Support Health, Wellness and Nutrition
The MCTBar snack bars are a range of food products for consumers who are looking for a way to stave off hunger between meals and increase their intake of essential nutrients. The snack bars are, as... MORE
Probiotic Yogurt Bars
Probiotic Yogurt Bars
Each Chilled GoodBe Snack Bar Contains One Billion CFUs of Probiotics
Like many yogurt bars, GoodBe products are made with fruits oats and nuts, but these bars are packed with probiotics to support the immune system and are sold in the refrigerated section of stores... MORE
Wellness-Enhancing CBD Snack Bars
Wellness-Enhancing CBD Snack Bars
Nooro Has Introduced Two New Flavors for Health Support
These new Nooro CBD snack bars have been unveiled by the brand as a series of functional food products for consumers that will offer them a way to get through stressful days and situations. The new... MORE

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