This Fashion Concept Aims to Change the Conversation Around Assault
Mishal Omar — November 30, 2016 — Social Good
References: ywcacanada & marketingmag
A fashion label concept 'Blamé' aims to tackle the issue of victim blaming in North American society.
Victim-blaming most often occurs when girls and women are sexually assaulted and rather than being supported by their friends, family, the justice system and society at large – they are instead blamed for the actions of those who assault them. Questions and accusations about their sexual history, their alcohol and drug use, their clothing choices and their honesty are brought to the forefront in an issue that objectively, should be cut and dry in terms of who the perpetrator is, and who the victim is. Blamé aims to point out this widespread issue, one that has harmful consequences that can lead to the physical and psychological torment of victims. Blamé is being promoted by the YWCA, which launched a '#NeverBlameTheVictim' campaign and has an anti victim-blaming PSA. The important campaign also features a pop-up store in Toronto's west end.
This campaign tackles the extremely important issue of victim blaming and seeks to put the blame back on the perpetrators, rather than the victims of sexual assault.
Victim-blaming most often occurs when girls and women are sexually assaulted and rather than being supported by their friends, family, the justice system and society at large – they are instead blamed for the actions of those who assault them. Questions and accusations about their sexual history, their alcohol and drug use, their clothing choices and their honesty are brought to the forefront in an issue that objectively, should be cut and dry in terms of who the perpetrator is, and who the victim is. Blamé aims to point out this widespread issue, one that has harmful consequences that can lead to the physical and psychological torment of victims. Blamé is being promoted by the YWCA, which launched a '#NeverBlameTheVictim' campaign and has an anti victim-blaming PSA. The important campaign also features a pop-up store in Toronto's west end.
This campaign tackles the extremely important issue of victim blaming and seeks to put the blame back on the perpetrators, rather than the victims of sexual assault.
Trend Themes
1. Anti-victim Blaming - Disruptive Innovation Opportunity: Develop technology solutions that raise awareness and educate society about the harmful consequences of victim-blaming.
2. Supportive Fashion Label - Disruptive Innovation Opportunity: Create fashion brands that empower and support victims of sexual assault, challenging societal norms.
3. Social Justice Campaigns - Disruptive Innovation Opportunity: Utilize social media platforms and grassroots movements to promote awareness and change attitudes towards victim-blaming.
Industry Implications
1. Fashion - Disruptive Innovation Opportunity: Collaborate with fashion labels to design clothing lines that promote empowerment and challenge victim-blaming narratives.
2. Technology - Disruptive Innovation Opportunity: Develop innovative apps or digital platforms that provide resources and support for victims of sexual assault, while combatting victim-blaming.
3. Social Activism - Disruptive Innovation Opportunity: Partner with advocacy groups and organizations to create impactful campaigns and initiatives that challenge victim-blaming in society.
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