This Bot from 'Format' Asks Questions to Assess Your Creative Mind
Jessica Bloom — May 1, 2017 — Marketing
Can a chatbot assess creative thinking? Format thinks so. It launched a "simulated expert on creativity" named Dr. Louva Dahl that uses neuroscience research to ask questions that will reveal if you're an emotional, cognitive, spontaneous or deliberate thinker.
The questions are inspired by verified studies like the Torrance Tests of Creative Thinking and Professor Sarnoff Mednick’s Remote Associates Test—but with a Dr. Dahl twist.
Try it out and get your diagnosis. There are 16 creative types from The Electric Witch to The Alien to find out where your powers lie.
This is part of a larger initiative by Format, a company that helps creative professionals build beautifully designed portfolios. It believes that all artists should be unimpeded in their creative pursuits and strive to ensure that they have the tools they need to succeed.
The questions are inspired by verified studies like the Torrance Tests of Creative Thinking and Professor Sarnoff Mednick’s Remote Associates Test—but with a Dr. Dahl twist.
Try it out and get your diagnosis. There are 16 creative types from The Electric Witch to The Alien to find out where your powers lie.
This is part of a larger initiative by Format, a company that helps creative professionals build beautifully designed portfolios. It believes that all artists should be unimpeded in their creative pursuits and strive to ensure that they have the tools they need to succeed.
Trend Themes
1. Assessing Creative Thinking - The trend of using chatbots to assess individuals' creative thinking abilities presents disruptive innovation opportunities in education and human resources sectors.
2. Neuroscience-inspired Questioning - The trend of chatbots incorporating neuroscience research in their questioning methods opens up disruptive innovation opportunities in the fields of psychology and cognitive science.
3. Personalized Diagnosis and Identification - The trend of chatbots providing personalized creative type diagnosis offers disruptive innovation opportunities in marketing and advertising sectors for targeted messaging.
Industry Implications
1. Education - The education industry can leverage creativity-assessing chatbots to enhance the learning experience and tailor educational content based on individual creative thinking abilities.
2. Human Resources - In the human resources industry, chatbots that assess creative thinking can be utilized for candidate evaluations and talent management, revolutionizing recruitment processes.
3. Psychology - The incorporation of neuroscience research in chatbots' questioning methods provides opportunities in the psychology industry for innovative assessments and therapy techniques.
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