Snapchat and Wimbledon have Partnered to Show Tennis in Bitmoji Form
Justin Lam — July 5, 2018 — Tech
Snapchat lenses brought AR into a more mainstream market and a new integration with Wimbledon lets users play an AR tennis match against the legendary Serena Williams. Available through the app, this new game pits a user's bitmoji against an animated Williams. The match will be graded by a number of stars with each return resulting in another star and an increase in difficulty.
The AR tennis match is not being pushed as an ad for Wimbledon and is instead being offered as a partnership between Snapchat at the tennis tournament. The implementation of this AR tennis match showcases the ability Snapchat has to be more than just a photo-sharing app. The feature also exhibits Snapchat's more advanced AR offerings when compared to Instagram, Facebook and other competitors.
Image Credit: Snapchat
The AR tennis match is not being pushed as an ad for Wimbledon and is instead being offered as a partnership between Snapchat at the tennis tournament. The implementation of this AR tennis match showcases the ability Snapchat has to be more than just a photo-sharing app. The feature also exhibits Snapchat's more advanced AR offerings when compared to Instagram, Facebook and other competitors.
Image Credit: Snapchat
Trend Themes
1. Mainstream AR Games - The integration of AR games into popular apps like Snapchat opens up opportunities for businesses to create immersive gaming experiences for their customers.
2. Partnerships for Enhanced User Experience - Collaborations between brands and platforms, like Snapchat and Wimbledon, provide unique and interactive experiences for users, creating disruptive innovation opportunities.
3. Advanced AR Offerings - Snapchat's advanced AR capabilities position it as a leader in the AR market, offering potential for businesses to leverage these capabilities to create innovative and immersive AR experiences.
Industry Implications
1. Sports and Entertainment - The integration of AR technology in sports and entertainment can enhance fan engagement and create new revenue streams.
2. Mobile Applications - The integration of AR games in popular mobile applications presents opportunities for app developers to create innovative and engaging experiences for users.
3. Social Media - The use of AR features in social media platforms offers businesses the chance to reach a larger audience and create unique experiences for users.
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