Travelocity is Giving Away a Dream Trip with the Phrase #iWannaGo
Janelle Savel — March 17, 2014 — Marketing
References: travelocity & prnewswire
Travelocity is enticing consumers with social promotion and the phrase #iWannaGo.
This campaign is also a contest that is encouraging travelers to share their dream destinations with others. Until May, Travelocity is asking people to share their tweets, dreams and photos on Twitter, Instagram or Vine with the hashtag #iWannaGo; then two winners will be selected at random to travel on their dream trip.
This campaign is allowing consumers to share their travel destinations with each other, and is also supporting people to travel where they’ve been longing to go. It also engages the public in new, sometimes unknown, travel destinations, and by providing customers with their dream trip, it is creating preferences among the competition. Even if travelers don’t win a trip, it still benefits them into making their dreams closer to a reality.
This campaign is also a contest that is encouraging travelers to share their dream destinations with others. Until May, Travelocity is asking people to share their tweets, dreams and photos on Twitter, Instagram or Vine with the hashtag #iWannaGo; then two winners will be selected at random to travel on their dream trip.
This campaign is allowing consumers to share their travel destinations with each other, and is also supporting people to travel where they’ve been longing to go. It also engages the public in new, sometimes unknown, travel destinations, and by providing customers with their dream trip, it is creating preferences among the competition. Even if travelers don’t win a trip, it still benefits them into making their dreams closer to a reality.
Trend Themes
1. Social Promotion Travel Contests - Encouraging consumers to share and engage with travel destinations on social media for a chance to win a dream trip.
2. Hashtag Campaigns for Travel - Utilizing hashtags on social media to generate interest and promote travel destinations to a wider audience.
3. Personalized Travel Experiences - Providing a unique and tailored travel experience to consumers based on their dream destinations.
Industry Implications
1. Travel and Tourism - Appealing to potential travelers and encouraging them to explore various destinations.
2. Marketing and Advertising - Using social media to engage with consumers and promote a brand or product.
3. Technology - Utilizing social media platforms and other technologies to connect with a larger audience and create personalized experiences.
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