Nike is Gifting Those Who Complete NBA 2K18’s 'Road to 99'
Chayeanne Garvida — July 10, 2018 — Lifestyle
References: hypebeast
Nike is fulfilling its promise to gift the gamers who have completed the basketball simulation video game, NBA 2K18's, 'Road to 99.' The winners will receive limited edition mismatched aqua blue and orange-red Kyrie 4s.
Road to 99 features a unified badge system across all game modes like MyCareer, Pro-Am, and MyPark. Your score for all modes will be combined and an overall rating will be generated. Badges, animations and attributes will contribute to your journey to becoming a 99-rated player.
With only 200 pairs made, the shoe itself features Kyrie Irving on the insoles, embroidered handwriting on the quarters, and an NBA 2K18 badge at the heel. These limited Kyrie 4s come with a card along with a message for the winner. Nike has not yet announced when the rest of the pairs will be sold to the public.
Image Credit: Instagram @whoelsebutdeetho
Road to 99 features a unified badge system across all game modes like MyCareer, Pro-Am, and MyPark. Your score for all modes will be combined and an overall rating will be generated. Badges, animations and attributes will contribute to your journey to becoming a 99-rated player.
With only 200 pairs made, the shoe itself features Kyrie Irving on the insoles, embroidered handwriting on the quarters, and an NBA 2K18 badge at the heel. These limited Kyrie 4s come with a card along with a message for the winner. Nike has not yet announced when the rest of the pairs will be sold to the public.
Image Credit: Instagram @whoelsebutdeetho
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Industry Implications
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3. Footwear - Disruptive innovation potential for footwear companies to collaborate with entertainment franchises and introduce limited edition shoes tied to popular games or events.
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