Rachel Schechtman's STORY Embraces the Spirit of Entrepreneurship
Kalin Ned — July 5, 2018 — Art & Design
References: thisisstory & design-milk
Located in Manhattan, New York, this multi-functional concept space is the brainchild of Rachel Schechtman. It is an entrepreneurial practice that acts as a gallery and a co-working space, as well as a retail shop. The project is constantly evolving as the founder embraces the notion of social media stories, posted by users of Instagram, Snapchat, Facebook and the like.
The multi-functional concept is appropriately dubbed STORY and the decor changes every four to eight weeks as Rachel Schechtman partners up with different creatives and businesses to explore a new landscape. In a recent collaboration, the business explored "the future of workspaces" with a Work/Space STORY.
This dynamic approach allows the multi-functional concept space to offer consumers a glimpse into the ever-changing landscape of industries, thus satisfying curiosity, aesthetic needs and ensuring returning customers.
The multi-functional concept is appropriately dubbed STORY and the decor changes every four to eight weeks as Rachel Schechtman partners up with different creatives and businesses to explore a new landscape. In a recent collaboration, the business explored "the future of workspaces" with a Work/Space STORY.
This dynamic approach allows the multi-functional concept space to offer consumers a glimpse into the ever-changing landscape of industries, thus satisfying curiosity, aesthetic needs and ensuring returning customers.
Trend Themes
1. Multi-functional Concept Spaces - Opportunity to create versatile spaces that cater to multiple needs and interests, from retail to co-working.
2. Evolution Through Collaboration - Collaborating with different creatives and businesses can lead to constant innovation and new experiences for customers.
3. Interactive Social Media Experiences - Combining physical spaces with social media platforms can create engaging experiences and drive customer involvement.
Industry Implications
1. Retail - Opportunity to create immersive shopping experiences that evolve over time.
2. Co-working - Opportunity to design flexible and dynamic workspaces that foster creativity and collaboration.
3. Experience-based Marketing - Opportunity to leverage social media engagement to create interactive brand experiences.
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