The Norvina Palette is Perfect for Day and Night Looks
Ellen Smith — July 10, 2018 — Fashion
References: anastasiabeverlyhills & hypebae
Anastasia Beverly Hills has released its 'Norvina' palette -- a vibrant new eye shadow palette that's helping consumers shine through the summer season.
This new cosmetic product was named after the daughter of Anastasia Beverly Hills' founder, Claudia Norvina Soare. The palette arrives in a bold violet package which elicits a sense of elegance. Inside, the consumer will have access to 14 unique shades that range from casual to more audacious colors. A shade like 'Drama' is perfect for anyone looking to enhance their night out look, while 'Love' is ideal for a more laid back, day-to-day look.
The brand's Norvina palette will be available starting July 17th on the cosmetic brand's webstore.
Image Credit: Via Instagram @anastasiabeverlyhills
This new cosmetic product was named after the daughter of Anastasia Beverly Hills' founder, Claudia Norvina Soare. The palette arrives in a bold violet package which elicits a sense of elegance. Inside, the consumer will have access to 14 unique shades that range from casual to more audacious colors. A shade like 'Drama' is perfect for anyone looking to enhance their night out look, while 'Love' is ideal for a more laid back, day-to-day look.
The brand's Norvina palette will be available starting July 17th on the cosmetic brand's webstore.
Image Credit: Via Instagram @anastasiabeverlyhills
Trend Themes
1. Vibrant Eye Shadow Palettes - Creating eye shadow palettes with bold and vibrant colors is a disruptive innovation opportunity.
2. Personalized Cosmetics - Developing customized cosmetic products named after key figures like family members or fans presents a disruptive innovation opportunity.
3. Online Cosmetics Sales - Expanding direct-to-consumer online sales platforms for cosmetics brands can yield disruptive innovation opportunities.
Industry Implications
1. Cosmetics Industry - The cosmetics industry can leverage vibrant eye shadow palettes to attract diverse consumer groups and stay ahead of trends.
2. Beauty Retail - Beauty retailers can benefit from personalized cosmetic products to offer a unique shopping experience and build brand loyalty.
3. E-commerce - E-commerce platforms can tap into the growing online cosmetics sales market by providing efficient distribution channels and personalized recommendations.
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