L’Oreal Paris Elvive is Represented by a Diverse Group of Men and Women
Laura McQuarrie — January 19, 2018 — Fashion
References: refinery29
L’Oreal Paris Elvive was recently unveiled as a new line of haircare to repair all forms of hair damage, such as from the use of heated styling tools, color processing or dryness. The treatment-focused haircare line is meant to provide solutions that are both rejuvenating and preventative with just a single use.
To introduce its new haircare line to the world, L'Oreal launched the 'Elvive Manifesto,' starring a range of influencers and ambassadors who have struggled with their natural hair color, texture or volume over the years. Amena Khan is one of the faces of the campaign, making her one of the first hijab-wearing women to be featured in a major haircare campaign.
As part of its move towards greater inclusivity and diversity, L’Oréal is updating its iconinc "Because you're worth it" slogan to "Because we're all worth it."
To introduce its new haircare line to the world, L'Oreal launched the 'Elvive Manifesto,' starring a range of influencers and ambassadors who have struggled with their natural hair color, texture or volume over the years. Amena Khan is one of the faces of the campaign, making her one of the first hijab-wearing women to be featured in a major haircare campaign.
As part of its move towards greater inclusivity and diversity, L’Oréal is updating its iconinc "Because you're worth it" slogan to "Because we're all worth it."
Trend Themes
1. Inclusive Haircare Ads - Opportunity to embrace diversity and target consumers who have been traditionally excluded from beauty ads.
2. Treatment Focused Haircare - Opportunity to innovate in the haircare industry by providing solutions for hair damage that are both rejuvenating and preventative with just one use.
3. Update Slogans to Promote Inclusivity - Opportunity for brands to update their slogans to reflect greater inclusivity and embrace diversity.
Industry Implications
1. Beauty Industry - The beauty industry has the opportunity to embrace inclusivity and diversity to appeal to a broader audience.
2. Advertising Industry - The advertising industry has the opportunity to embrace inclusivity in ads and shift away from traditional beauty standards.
3. Marketing Industry - The marketing industry has the opportunity to help brands update their messaging to reflect greater inclusivity and diversity.
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