All of CUE BEAUTY's Hair Products Work on Different Textures
Laura McQuarrie — September 13, 2017 — Fashion
References: cueproducts & wellandgood
CUE BEAUTY (CUE meaning "Chemistry Uniquely Expressed") is a brand by a mother-and-daughter team Mabel Covey and Aimee Sowu. As the pair have a background in cosmetic chemistry, they have been successful in creating a variety of innovative hair, scalp and skin products for many big-name companies around the world. Yet, they decided it was time to create their own groundbreaking products from their combined years of expertise.
These products set themselves apart by being high-performing, science-backed and loaded with natural ingredients, as well as easy to use and affordable. Most impressively, CUE BEAUTY also notes that it makes products "that benefit and work for all hair types and textures."
Products from CUE BEAUTY include sprays, shampoos, conditioners and styling creams, which are powered by its NutriCUE Complex—a blend of quinoa, camelina and chia oils.
These products set themselves apart by being high-performing, science-backed and loaded with natural ingredients, as well as easy to use and affordable. Most impressively, CUE BEAUTY also notes that it makes products "that benefit and work for all hair types and textures."
Products from CUE BEAUTY include sprays, shampoos, conditioners and styling creams, which are powered by its NutriCUE Complex—a blend of quinoa, camelina and chia oils.
Trend Themes
1. Inclusive Haircare Products - Disruptive innovation opportunity: Develop haircare products that cater to all hair types and textures, providing inclusive solutions for a diverse range of customers.
2. High-performing Natural Ingredients - Disruptive innovation opportunity: Create hair, scalp, and skin products that combine the power of science-backed formulas with natural ingredients, offering effective and sustainable solutions to consumers.
3. Affordable Haircare Solutions - Disruptive innovation opportunity: Design haircare products that are not only high-quality but also affordable, making professional-grade products accessible to a wide range of consumers.
Industry Implications
1. Beauty and Personal Care - Disruptive innovation opportunity: Explore the development of inclusive haircare products in the beauty and personal care industry, meeting the diverse needs of consumers.
2. Cosmetics Manufacturing - Disruptive innovation opportunity: Innovate in cosmetics manufacturing by incorporating high-performing natural ingredients and science-backed formulas to create hair, scalp, and skin products that deliver exceptional results.
3. Consumer Goods - Disruptive innovation opportunity: Disrupt the consumer goods industry by creating affordable haircare solutions that maintain high quality and satisfy the demands of cost-conscious consumers.
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