Japanese Audiences Got to Experience an Immersive 4DX Last Jedi Screening
Justin Lam — January 17, 2018 — Business
References: hollywoodreporter & ca.ign
Experiencing Star Wars is a ritual for many fans of the series, but a few theaters in Japan have taken the experience to the next level by offering a 4DX Last Jedi screening. The immersive screening was brought to Japan through a collaboration between Disney Japan and South Korean 4DX pioneers CJ Group. The in-house special effects used in the screening included vibrations, wind, tilt, fog and strobes. However, the experience was not exactly the same for all patrons. Before the event, viewers were asked to choose between Light and Dark sides with the 4DX experience varying depending on the chosen side.
This experience came at a perfect time as the Star Wars reboots have performed very well in the Japanese markets. The Force Awakens finished just under $100 million and the Last Jedi has taken in more than $55 million since its Dec 15th Japanese release. These sales tower over the sales generated from the much larger Chinese market. Unfortunately for fans outside Japan, the 4DX Last Jedi screening has no intention of being rolled out in other markets as CJ Group is currently focusing on the Japanese market.
This experience came at a perfect time as the Star Wars reboots have performed very well in the Japanese markets. The Force Awakens finished just under $100 million and the Last Jedi has taken in more than $55 million since its Dec 15th Japanese release. These sales tower over the sales generated from the much larger Chinese market. Unfortunately for fans outside Japan, the 4DX Last Jedi screening has no intention of being rolled out in other markets as CJ Group is currently focusing on the Japanese market.
Trend Themes
1. Immersive Movie Screenings - Exploring the use of in-house special effects and technologies to create immersive viewing experiences for movie-goers.
2. Personalized Viewing Experiences - Designing movie screenings that adapt to the preferences and choices of individual viewers to create a more personalized cinematic experience.
3. Collaborative Screenings - Partnering with movie studios and technology companies to create collaborative screenings that utilize innovative technologies and special effects to enhance the movie-going experience.
Industry Implications
1. Movie Theaters - Implementing new technologies in theaters to improve the viewing experience and attract more customers.
2. Film Production - Exploring how to incorporate innovative technologies into film production to create a more immersive and personalized movie experience for audiences.
3. Entertainment Partnerships - Exploring ways to partner with other entertainment companies and technology firms to co-create innovative movie screening experiences.
1.9
Score
Popularity
Activity
Freshness
