The Walmart Winemakers Selection Line Brings Quality Private-Label Wines
Justin Lam — June 7, 2018 — Lifestyle
References: fooddive & thedrinksbusiness
The new Walmart Winemakers Selection line offers up a new range of 10 private-label wines. To curate the wines in the Walmart Winemakers Selection line, the retailer established a core group of Walmart wine buyers who worked closely with various winemakers. The wines featured in the selection encompass multiple styles and include a red blend, a Chianti Classic, a Chianti Riserva and a Sangiovese from Italy.
According to Al Dominguez, senior vice president of merchandising at Walmart, the approach of the Walmart Winemakers Selection line was to work "directly with winemakers” rather than canvas the world and scale to fit the company. Dominguez also added that most of the bottles will retail for $11 but will "drink like a $30 bottle."
Image Credit: Walmart
According to Al Dominguez, senior vice president of merchandising at Walmart, the approach of the Walmart Winemakers Selection line was to work "directly with winemakers” rather than canvas the world and scale to fit the company. Dominguez also added that most of the bottles will retail for $11 but will "drink like a $30 bottle."
Image Credit: Walmart
Trend Themes
1. Private-label Wines - The trend of private-label wines presents an opportunity for retailers to curate and offer their own exclusive selections, providing quality options at affordable prices.
2. Curated Wine Selections - The trend of curating wine selections allows retailers to collaborate with winemakers and offer a diverse range of wines that cater to various tastes and preferences.
3. Value-driven Wine Market - The trend towards value-driven wines offers an opportunity for retailers to provide high-quality wines at affordable prices, exceeding consumer expectations.
Industry Implications
1. Retail - The retail industry can leverage the private-label wine trend by curating their own exclusive selections and capturing a share of the wine market.
2. Wine Production - The wine production industry can explore partnerships with retailers to create private-label wines and tap into the growing demand for curated wine selections.
3. Hospitality - The hospitality industry can benefit from the value-driven wine market trend by offering affordable and quality wine options to customers, enhancing their overall experience.
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