Anyday Rosé is a Millennial-Targeted Wine That Can Be Bought Via Venmo
Laura McQuarrie — June 16, 2018 — Lifestyle
References: anydayrose & refinery29
Anyday Rosé is a stylish and conveniently packaged Millennial-targeted wine that was dreamed up by former NFL player Pat McAfee and former Barstool Sports advertising director Louis Roberts. The rosé cider is created with West Coast apples, rosé wine and cascade and citra hops, with the brand hoping to appeal to men and women alike.
When it comes to purchasing a multi-pack of the rosé cider cans from its online store, Anyday Rosé offers a variety of options. A consumer visiting the Anyday Rosé site from their mobile device will see checkout options for using a credit card, Apple Pay, PayPal or even the digital wallet Venmo.
In the hopes of appealing to the Millennial demographic, brands and retailers are now offering hyper-convenient payment options fit for the digital age.
When it comes to purchasing a multi-pack of the rosé cider cans from its online store, Anyday Rosé offers a variety of options. A consumer visiting the Anyday Rosé site from their mobile device will see checkout options for using a credit card, Apple Pay, PayPal or even the digital wallet Venmo.
In the hopes of appealing to the Millennial demographic, brands and retailers are now offering hyper-convenient payment options fit for the digital age.
Trend Themes
1. Digital Payment Options for Alcohol Sales - Anyday Rosé offers the option to purchase their product through Venmo, indicating a trend towards digital wallet alcohol sales.
2. Millennial-targeted Wine - Anyday Rosé is targeting the Millennial demographic with the stylish packaging and unique flavor combination of rosé wine and hops.
3. Ready-to-drink Wine and Beer Crossover - Anyday Rosé combines both wine and beer elements in their rosé cider product, showcasing a trend towards crossover alcoholic beverages.
Industry Implications
1. Alcohol Sales - The inclusion of digital payment options and targeting of the Millennial demographic in alcohol sales creates an opportunity for disruptive innovation within the industry.
2. Technology and Payment Processing - The trend towards hyper-convenient payment options in retail, specifically in alcohol sales, offers innovation opportunities in technology and payment processing.
3. Ready-to-drink Beverage Industry - The convergence of wine and beer in Anyday Rosé's rosé cider product exemplifies a trend towards innovation and disruption in the ready-to-drink beverage industry.
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