Yellow Scope Produces Creative and Rigorous Science Kits for Girls
Rebecca Byers — March 31, 2015 — Life-Stages
References: yellow-scope & kickstarter
Yellow Scope is a company creating creative and rigorous science kits for girls thanks to a recently completed a successful Kickstarter campaign. Founded by female scientists Kelly McCollum and Marcie Colledge out of Portland, Oregon, Yellow Scope aims to spark curiosity that will inspire young girls to pursue careers in science, technology, engineering and mathematics (STEM).
Yellow Scope is one of many innovative initiatives that realize the value of sparking interest in science and technology in young girls from a young age. Data has often suggested girls raise their hands less frequently once they hit puberty, a staggering reality that can be curbed when girls have a chance to build confidence in science-driven settings.
Yellow Scope's science kits for girls aim to prove that products targeted to girls are just as fierce and real-world savvy.
Yellow Scope is one of many innovative initiatives that realize the value of sparking interest in science and technology in young girls from a young age. Data has often suggested girls raise their hands less frequently once they hit puberty, a staggering reality that can be curbed when girls have a chance to build confidence in science-driven settings.
Yellow Scope's science kits for girls aim to prove that products targeted to girls are just as fierce and real-world savvy.
Trend Themes
1. Girl-targeted Science Kits - Opportunity for creating science kits specifically designed to spark curiosity and interest in girls, promoting their engagement in STEM fields.
2. Sparking Interest in STEM - A trend of initiatives and products designed to ignite curiosity and interest in science and technology among young girls, encouraging them to pursue careers in STEM.
3. Building Confidence in Science - Focus on creating confidence-building environments and experiences for young girls in science-driven settings, aiming to counter the trend of decreased participation in STEM after puberty.
Industry Implications
1. Education - Potential for educational institutions and companies to develop curriculums and programs that specifically target girls and promote their engagement in STEM fields.
2. Toy and Game - Opportunity for toy and game companies to create science-themed products and kits tailored for girls, aimed at fostering their interest in STEM from an early age.
3. STEM Education Tech - Market for tech companies to develop innovative educational technologies, platforms, and apps that aim to engage and empower young girls in STEM learning.
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