Amazon Launched a Store for Featuring Educational and Fun STEM Toys
Alyson Wyers — April 7, 2015 — Business
References: amazon & techcrunch
To promote STEM toys that help kids develop new skills in a science, technology, engineering or math discipline, online retailer Amazon created a specially dedicated shop on their site. Accessible at amazon.com/stem, the special store is supposed to educate and excite kids. You can also explore this new subheading under the Toys, Kids & Baby department.
Amazon looks for STEM toys that have clear goals and encourage skill acquisition while also being fun for children to feature in this special section. As Amazon does not sell their own products, but instead provide a platform for other brands and companies to reach customers on the Internet, there is a wide variety of toys represented. This includes everything from robots and programming toys to chemistry and physics picks.
Amazon looks for STEM toys that have clear goals and encourage skill acquisition while also being fun for children to feature in this special section. As Amazon does not sell their own products, but instead provide a platform for other brands and companies to reach customers on the Internet, there is a wide variety of toys represented. This includes everything from robots and programming toys to chemistry and physics picks.
Trend Themes
1. STEM Education Toys - The increasing demand for educational toys presents a broad arena for manufacturers to produce, market, and sell innovative STEM education toys.
2. E-commerce Sector Growth - The proliferation of online retail services creates opportunities for retailers to create curated stores that cater to existing unfulfilled customers' needs.
3. Personalized Learning Tools - The need for personalized and interactive learning tools presents opportunities for manufacturers to develop adaptive toys that develop into more complex systems the more they are used.
Industry Implications
1. Retail Industry - The increased need for curated online shopping experiences for niche products presents opportunities for online retailers to provide customers with specialized and tailored services.
2. Education Industry - The growing concern for STEM education presents an opportunity for institutions to integrate interactive and specialized tools into learning systems to meet the demand for modern education.
3. Toy Manufacturing Industry - The increasing preference for creative, interactive, and educational toys presents opportunities for manufacturers to create innovative and more advanced learning tools for kids.
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