Amazon India Has Exclusive Rights to Sell Xbox Products in India
Rahul Kalvapalle — April 8, 2015 — Tech
References: amazon.in & news.microsoft
XBox's exclusive retail partnership with Amazon India will see the Indian branch of the online retail giant get exclusive rights to sell Microsoft's Interactive Entertainment Business portfolio -- which includes the likes of Xbox One, Xbox 360, Kinect, Xbox Live as well as all Microsoft-published Xbox game titles.
The partnership also allows Xbox One purchasers on Amazon.in to get the blockbuster game FIFA 2015 for free. The first 1,000 customers also get access to several other special offers involving discounts, gift cards, free games, free movies, speakers and more.
As India's economy booms and more people enter the middle-class and upper class, there's a burgeoning market for gaming and entertainment. Xbox's partnership with Amazon India will ensure that Indian gamers have easy access to Xbox's range of products.
The partnership also allows Xbox One purchasers on Amazon.in to get the blockbuster game FIFA 2015 for free. The first 1,000 customers also get access to several other special offers involving discounts, gift cards, free games, free movies, speakers and more.
As India's economy booms and more people enter the middle-class and upper class, there's a burgeoning market for gaming and entertainment. Xbox's partnership with Amazon India will ensure that Indian gamers have easy access to Xbox's range of products.
Trend Themes
1. Exclusive Gaming Partnerships - Creating exclusive partnerships with major online retailers can help gaming companies reach new markets and increase sales.
2. Bundled Offers - Offering free games or special discounts with the purchase of gaming consoles can incentivize sales and build brand loyalty.
3. Expanding Into Emerging Markets - With the rise of middle class and upper class in emerging markets, there is a growing demand for gaming and entertainment products that companies can tap into to broaden their customer base.
Industry Implications
1. Online Gaming Retailers - Online gaming retailers can benefit from creating exclusive deals with gaming companies as well as offering bundled deals to entice customers.
2. Video Game Developers - Video game developers can expand into emerging markets and partner with online retailers to increase sales and reach a wider audience.
3. E-commerce - E-commerce companies can build strong alliances with gaming companies to offer exclusive products and deals to entice new and existing customers.
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