Brain Brew Custom Whiskey Created a Tasting Experience for Four
Laura McQuarrie — May 8, 2021 — Lifestyle
References: brainbrewwhiskey & prnewswire
Brain Brew Custom Whiskey created a fun and interactive way for people to learn about the history of whiskey, experience award-winning bourbons and create their own recipes. The WoodCraft Custom Bourbon Home Party Kit shares the essentials for four adults to set up a placemat, mixing cups and set aside their tasting journal. There's an interactive video that helps to kick-start the journey and it takes drinkers back to the time of 1800 where bourbon was born.
In the 1800s, known as the Golden Age of American Bourbon, bourbon used to be customized to the tastes of individuals. Now, drinkers can recreate this experience from the comfort of home, with friends, and gain a newfound appreciation for bourbon over the course of about 45 to 90 minutes.
In the 1800s, known as the Golden Age of American Bourbon, bourbon used to be customized to the tastes of individuals. Now, drinkers can recreate this experience from the comfort of home, with friends, and gain a newfound appreciation for bourbon over the course of about 45 to 90 minutes.
Trend Themes
1. Home Tasting Experiences - Offering interactive and immersive experiences through home kits that provide a detailed education about the product to create a new category of experiences.
2. Customized Drink Creation Kits - Providing tools, ingredients, and instructions for people to create their own personalized drinks at home.
3. 360-degree Video Content - Using 360-degree video content to immerse customers in a unique, interactive experience that can be accessed from anywhere.
Industry Implications
1. Alcohol - With the rise of at-home experiences, alcohol companies can create interactive and educational kits that allow customers to learn about the product and create their own drinks.
2. Luxury Goods - Innovative and upscale kits can appeal to consumers who are interested in unique and high-quality products that create experiences and memories.
3. Entertainment - Providing immersive, interactive, at-home experiences can allow entertainment companies to reach customers from anywhere in the world while offering an innovative way to create memories.
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