'Today We Rise' Records the Reactions to VP Kamala Harris
Ellen Smith — January 22, 2021 — Social Good
References: girlup.org & adweek
Today we Rise from Girl Up is a powerful and simple ad that documents the reactions from girls around the country as they watched Kamala Harris, the first woman to be Vice President of the United States, be sworn in.
Emotional music swells as young girls crowd around the televisions in their home -- some cuddling their mothers, while others sit in silence. The ad, which was put together just hours after Wednesday's inauguration, sends a message of hope and unity, boasting the tagline, "When one girl rises, all girls rise." The clips, which were shot in the homes of volunteers, also includes self-published footage of young people gleefully and adoringly watching the historic moment.
Image Credit: Girl Up
Emotional music swells as young girls crowd around the televisions in their home -- some cuddling their mothers, while others sit in silence. The ad, which was put together just hours after Wednesday's inauguration, sends a message of hope and unity, boasting the tagline, "When one girl rises, all girls rise." The clips, which were shot in the homes of volunteers, also includes self-published footage of young people gleefully and adoringly watching the historic moment.
Image Credit: Girl Up
Trend Themes
1. Feminist Political Ads - Opportunity to create more political advertisements inspiring gender equality and female empowerment.
2. Youth Empowerment - Creating campaigns that feature young people's reactions to important moments can connect with viewers on an emotional level.
3. Social Media Marketing - Utilizing user-generated content via social media can create powerful and authentic advertising.
Industry Implications
1. Political Advertising - There is an opportunity for political campaigns to create ads that inspire and empower marginalized groups.
2. Non-profit Organizations - Non-profits can create emotionally-driven ads that highlight their mission and connect with a wider audience.
3. Broadcasting and Cable TV - TV networks can create ads that capture the reaction of viewers during important moments, creating powerful and memorable advertising.
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