The Kraken Created a Three-Course At-Home Dinner Experience for Couples
Laura McQuarrie — February 9, 2022 — Lifestyle
References: krakenrum & campaignlive
Black rum brand The Kraken developed a three-course jellyfish feast to elevate at-home dining experiences on Valentine's Day. The romantic dinner created with professional chefs includes custom Kraken plates, an ocean projector to simulate an underwater environment at home and a bottle of The Kraken's limited-edition Unknown Deep.
Jellyfish is featured in the starter, main and dessert of the feast in the form of jellyfish salad with peanut dressing; teriyaki jellyfish with squid ink noodles and bonito flakes; and seafood pudding infused with jellyfish and Kraken Rum. The food components of the meal are paired with a beautifully crafted bioluminescent cocktail that takes inspiration from a wonder of the natural world.
To be eligible to win a delivery kit, fans are invited to pen a love letter to The Beast.
Jellyfish is featured in the starter, main and dessert of the feast in the form of jellyfish salad with peanut dressing; teriyaki jellyfish with squid ink noodles and bonito flakes; and seafood pudding infused with jellyfish and Kraken Rum. The food components of the meal are paired with a beautifully crafted bioluminescent cocktail that takes inspiration from a wonder of the natural world.
To be eligible to win a delivery kit, fans are invited to pen a love letter to The Beast.
Trend Themes
1. At-home Fine Dining - The trend of at-home fine dining experiences offers opportunity to develop creativity in packaging and presentation of gourmet dishes.
2. Alternative Food Sources - Innovative chefs and food companies could tap into alternative food sources such as jellyfish to create unique and sustainable menu items that address environmental concerns.
3. Collaborative Branding - Collaborative branding between food and beverage companies presents opportunities to create distinctive products and experiences that cater to consumers' evolving tastes and preferences.
Industry Implications
1. Food and Beverage - Food and beverage industry players could explore new ingredients and methods to develop gourmet dishes that cater to a growing trend of at-home fine dining.
2. Environmentalism - Entrepreneurs who focus on finding sustainable food and ingredient sourcing will capture the growing environmentalist market.
3. Hospitality - Hotels and restaurants could team up with food and beverage companies to create collaborative experiences that elevate guests' dining and drinking experiences.
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