Amazon Launches Its First Line of TVs Called the 'Fire TV Omni Series'
Niko Pajkovic — September 10, 2021 — Business
E-commerce giant Amazon has unveiled its first-ever line of Amazon-built and branded smart televisions called the 'Amazon Fire TV Omni Series.' According to the company, building its own TV sets from scratch has allowed them to create a more seamless Fire TV experience, posing a challenge to Roku's increasingly popular platforms of a similar nature.
These 4K Ultra HD sets will feature hands-free voice control, allowing users to ask Alexa to search for specific titles, as well as control playback, brightness, and other TV inputs. A first for any Smart TV, Amazon has also announced that its 'Amazon Fire TV Omni Series' will be equipped with Zoom video calling.
“We’ve reimagined what a TV can do by building it with two of our most popular experiences at the core,” said Daniel Rausch, Vice President of Amazon Entertainment Devices and Service, who believes the new series of Smart TVs will make users experiences far "faster, simpler, and more natural.”
Image Credit: Amazon
These 4K Ultra HD sets will feature hands-free voice control, allowing users to ask Alexa to search for specific titles, as well as control playback, brightness, and other TV inputs. A first for any Smart TV, Amazon has also announced that its 'Amazon Fire TV Omni Series' will be equipped with Zoom video calling.
“We’ve reimagined what a TV can do by building it with two of our most popular experiences at the core,” said Daniel Rausch, Vice President of Amazon Entertainment Devices and Service, who believes the new series of Smart TVs will make users experiences far "faster, simpler, and more natural.”
Image Credit: Amazon
Trend Themes
1. Voice-controlled Smart Tvs - The integration of voice assistants into Smart TVs creates opportunities for companies to provide seamless and natural user experiences through hands-free voice controls.
2. Zoom Video Calling in Smart Tvs - The integration of Zoom video calling into Smart TVs provides opportunities for companies to create new relationships that help people stay connected from the comfort of their living rooms.
3. Branded Smart Televisions - The introduction of branded Smart TVs provides opportunities for companies to leverage their existing brand recognition to take a slice of the rapidly growing Smart TV market.
Industry Implications
1. Consumer Electronics - Consumer electronics companies can leverage emerging trends in Smart TVs to create new products that provide seamless, personalized, and engaging user experiences.
2. Streaming Services - Streaming services can leverage the integration of voice assistants and Zoom video calling in Smart TVs to create new ways for people to consume media and interact with their friends and family from the comfort of their living rooms.
3. E-commerce - E-commerce companies can leverage their existing customer base and supply chains to launch branded Smart TVs that provide a more natural and seamless shopping experience.
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