These New Rebel Hard Coffee Flavors are Around for Spring Only
Michael Hemsworth — March 10, 2021 — Marketing
References: rebelhardcoffee & csnews
These new Rebel Hard Coffee drinks have been announced by the Twelve5 Beverage Co. to offer consumers an alternative way to increase their energy, while also enjoying a bit of a boozy experience.
The coffees come in two flavor options including Hard Irish Cream Latte and Hard Bourbon Caramel Latte, which are both arriving for a limited time only The Hard Irish cream Latte is formulated with St. Patrick's Day celebrations in mind, while the Hard Bourbon Caramel Latte is ideal for Kentucky Derby brunches.
The new limited-edition Rebel Hard Coffee drinks are both made with 100% Arabica coffee and each feature a 5% ABV. The Hard Irish Cream Latte is available until the end of March, while the Hard Bourbon Caramel Latte is around until the end of April.
The coffees come in two flavor options including Hard Irish Cream Latte and Hard Bourbon Caramel Latte, which are both arriving for a limited time only The Hard Irish cream Latte is formulated with St. Patrick's Day celebrations in mind, while the Hard Bourbon Caramel Latte is ideal for Kentucky Derby brunches.
The new limited-edition Rebel Hard Coffee drinks are both made with 100% Arabica coffee and each feature a 5% ABV. The Hard Irish Cream Latte is available until the end of March, while the Hard Bourbon Caramel Latte is around until the end of April.
Trend Themes
1. Boozy Canned Coffee Drinks - Innovative flavors and booze-infused coffee are increasing in demand for consumers ordering coffee drinks.
2. Limited-edition Beverages - Creating temporary offerings focused on seasonal events can increase sales and generate buzz for brands.
3. Alcohol-infused Drinks - Adding alcohol to traditional beverage offerings has proven to be a hit with younger demographics looking to explore new flavor experiences.
Industry Implications
1. Beverage Industry - Creating new and innovative beverage offerings is essential for companies looking to remain competitive within a constantly-evolving market.
2. Alcohol Industry - By expanding into new markets such as canned coffee and other alternative alcoholic beverages, alcohol companies can broaden their consumer reach and appeal.
3. Coffee Industry - Collaborating with alcohol companies can help create a unique and differentiated product offering within the coffee market.
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