Companies are incorporating entire lifestyle accommodation into stores
Implications - Major strides have been made in retail recently with companies finally realizing their stores must provide an entire brand experience for consumers. This year, smart corporations are taking the retail experience a step further by adding accommodations that connect to the consumer's entire lifestyle, not just their brand experience. This shows a truly deep understanding of one's customer that can create a more meaningful consumer-brand relationship.
Trend Themes
1. Lifestyle Accommodation - Retailers are incorporating entire lifestyle accommodation into stores to create a more meaningful consumer-brand relationship.
2. Smart Marketing - Creative and unconventional marketing techniques such as virtual retail stores or weather-based clothing sites have the potential to disrupt established markets.
3. Customer Comfort - The concept of consumer comfort is essential for retailers to build a dynamic flagship store that encourages a mutual relationship between the designer and customers.
Industry Implications
1. Retail Industry - The retail industry needs to provide an entire brand experience for consumers by adding accommodations that connect to the consumer's entire lifestyle.
2. Marketing Industry - The marketing industry can take inspiration from creative marketing techniques like virtual stores or weather-based clothing sites to disrupt established markets.
3. Interior Design Industry - The interior design industry needs to focus on customer comfort to create flagship stores that encourage a mutual relationship between designer and customers.
