Nostalgia meets sophistication with gourmet childlike eats
Implications - The element of nostalgia makes for a strong pull in any industry, as consumers long for a simpler time in their lives. Though the average adult likes to reminisce on the days of yore, the benefits of adulthood are still too attractive to leave behind. With this in mind, many businesses are finding a way to fuse the two worlds. This is especially popular in cuisine, as chefs marry childlike elements with sophisticated tastes, catering to both sides of the coin.
Trend Themes
1. Nostalgia Fusion - Businesses are fusing elements of nostalgia with sophistication, especially in cuisine.
2. Alcohol-infused Desserts - Alcohol-infused desserts are becoming increasingly popular as shown by the examples of boozy shooters, wine popsicles, and beer-flavored marshmallows.
3. Non-traditional Packaging - Businesses like European Drinks are using non-traditional packaging, like children's juice boxes, to package adult products, presenting new disruptive opportunities in packaging design.
Industry Implications
1. Food and Beverage - The fusion of nostalgia with sophistication and the increasing popularity of alcohol-infused desserts creates opportunities for innovation and experimentation in the food and beverage industry.
2. Packaging Design - Examples like European Drinks' non-traditional packaging of vodka in a children's juice box presents opportunities for disruptive innovation in packaging design in various industries.
3. Entertainment - Alcohol-infused desserts like boozy shooters and wine popsicles can enhance the entertainment experience at events and gatherings, providing opportunities for innovation in the entertainment industry.
