Eastern influence is permeating North American product design & packaging
Implications - In the wake of a major recession, China has become a powerhouse of cultural influence and economic relevance. Many products are now being influenced by and targeted specifically to Eastern ethnicities all over North America, most notably, origami design and Eastern-styled artistry. As the economic dust settles, businesses to look to the East when evaluating potential market opportunities.
Trend Themes
1. Eastern Cultural Influence - Businesses are incorporating Eastern artistic design and packaging for products targeted towards Eastern ethnicities.
2. Eco-friendly Packaging - There is a rising trend in producing innovative packaging designs to reduce paper waste and become more eco-friendly.
3. Origami Folding Technique - Packaging designers are drawing inspiration from the Japanese art of folding and incorporating origami-like designs in their products.
Industry Implications
1. Food and Beverage - The use of eco-friendly, origami-inspired packaging designs in the food and beverage industry presents a disruptive opportunity for promoting sustainability and appealing to a younger, more eco-conscious market.
2. Alcohol - Alcohol companies are incorporating Eastern cultural influences and origami-inspired designs on their packaging and product promotion to appeal to a global market and capitalize on the cultural trend.
3. Entertainment - The use of origami-inspired design in DVD packaging for entertainment purposes presents an opportunity for disruptive innovation in packaging, marketing, and design.
