Consumers turn to their phones to streamline productivity
Implications - Consumers are looking to maximize their time and optimize their workflow for a better work-life balance. Everything from email communication to taxi hailing is becoming fine-tuned in order to shave off valuable hours, minutes and even seconds from consumer lives via their phones, tablets and laptops. Mobile immediacy and efficiency is a growing sector in nearly every industry.
Trend Themes
1. Mobile Immediacy and Efficiency - With consumers looking to maximize their time and optimize their workflow for a better work-life balance, there is tremendous opportunity in creating mobile apps that help streamline day-to-day tasks across industries
2. Disruptive Texting Applications - As more and more people rely on text messaging for communication, there is opportunity for app developers to revolutionize the experience with powerful prediction engines, touch less typing capabilities and new features for the blind community
3. Gift Card Management Apps - With gift cards accounting for almost $100 billion of the shopping economy, there is room for innovation that can make it easier for consumers to purchase, manage and send gift cards across platforms
Industry Implications
1. Ride-hailing Industry - In the competitive industry of ride-hailing, there is opportunity for app developers to streamline the hailing process and create value for both riders and drivers through convenient features
2. Technology Industry - As the world becomes increasingly connected, there is room for app developers to create innovative technology that bridges communication gaps and streamlines everyday tasks
3. Retail Industry - As gift cards continue to be a popular choice for holiday season presents, there is an opportunity for retailers to partner with gift card management apps in order to make gift card purchases easier for their consumers
