The WUHAO Curated Shop by Isabelle Pascal Depicts the Sentiment of Change
Alexandra Serrano — November 6, 2012 — Fashion
References: wuhaoonline & dezeen
Though retail spaces adjust as seasons pass, there are few that truly embody the sentiment of change as well as the WUHAO Curated Shop by Isabelle Pascal.
A renovated courtyard in Beijing houses this forward-thinking retail space that goes beyond circulating a merchandise repertoire. The shop features installations that vary according to the designer being showcased a collection's corresponding season. Changed every three months, this store concept gives novel talent the opportunity to display their creations in a distinctive environment.
WUHAO Curated Shop by Isabelle Pascal features an array of spaces that can be customized to embody and compliment designer's vision. The benefit of an artist's creative control in retail space will enhance intended consumer perception.
A renovated courtyard in Beijing houses this forward-thinking retail space that goes beyond circulating a merchandise repertoire. The shop features installations that vary according to the designer being showcased a collection's corresponding season. Changed every three months, this store concept gives novel talent the opportunity to display their creations in a distinctive environment.
WUHAO Curated Shop by Isabelle Pascal features an array of spaces that can be customized to embody and compliment designer's vision. The benefit of an artist's creative control in retail space will enhance intended consumer perception.
Trend Themes
1. Seasonal Symbolism - Disruptive innovation opportunity: Creating retail spaces that embody the sentiment of change and offer unique experiences for consumers.
2. Forward-thinking Retail - Disruptive innovation opportunity: Developing retail spaces that go beyond traditional merchandise display by incorporating installations and customizable spaces to enhance consumer perception.
3. Creative Control - Disruptive innovation opportunity: Providing artists and designers with the opportunity to have creative control over their retail spaces, allowing for a more personalized and cohesive brand experience for consumers.
Industry Implications
1. Retail - Disruptive innovation opportunity: Reimagining retail spaces to create unique and immersive experiences that capture consumer attention and drive sales.
2. Art and Design - Disruptive innovation opportunity: Incorporating art and design elements into retail spaces to create visually engaging environments that enhance the perception of products and brands.
3. Fashion - Disruptive innovation opportunity: Collaborating with emerging designers to create curated retail spaces that showcase their unique creations and provide a platform for their talent to be recognized.
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