Fashion uses members of high society for aspirational messaging
Implications - Actresses, athletes and other celebrities have consistently been used in marketing for their aspirational appeal. Now, fashion brands and publications are also turning to socialites, using these members of high society to provoke demand for apparel and accessories products. Socialites, who undeniably emit glamor and epitomize the laissez-faire lifestyle, are beginning to supersede other members of the elite set when it comes to creating appeal in the fashion market.
Trend Themes
1. Socialite Endorsements - Marketing campaigns for apparel and accessories products are turning towards socialites for their aspirational appeal.
2. Celebrity Photography - Photographers are creating editorial material for fashion magazines featuring celebrities, socialites and public figures.
3. Sultry Fashion Photography - Magazines are using photography that captures models in alluring and playful ways to show off fashion designs.
Industry Implications
1. Fashion & Apparel - Marketing campaigns for apparel and accessories products are turning towards socialites for their aspirational appeal.
2. Photography & Fashion Magazines - Photographers are creating editorial material for fashion magazines featuring socialites, celebrities and public figures.
3. Media & Entertainment - Magazines are using photography that captures models in alluring and playful ways to show off fashion designs.
4 Featured, 31 Examples:
489,216 Total Clicks
Date Range:
May 12 — Jan 13
Trending:
Warm
Consumer Insight Topics:
