A focus on convenience and craftiness sees consumers swarming for pre-made goods
Implications - Consumers are craving a more hands-on approach to everyday tasks, especially with regards to crafts and cooking. Frozen pre-made products with preservatives and additives are on the decline, making way for artistic consumer creations spawned from an array of niche online blogs and social networks, most notably, Pinterest.
Trend Themes
1. DIY Food Culture - Consumers are craving a more hands-on approach to everyday tasks, especially with regards to crafts and cooking, growing niche online blogs and social networks.
2. Convenience Packaging - Convenience-focused packaging options, such as jars and sippin' lids, cater to the on-the-go consumer seeking a no-hassle, easy eating experience.
3. Personalized Gift-giving - Personalized mason jar gifts and DIY gift-giving projects offer sentimental value, catering to the rise of conscious consumerism and unique gifting options.
Industry Implications
1. Food and Beverage - Dessert products and recipes, packaging solutions and niche online foodie culture create a plethora of opportunities for artisan and convenience food brands.
2. DIY and Crafting - DIY gift-giving trends and creative convenience packaging solutions push new opportunities for creative and personalized crafting and DIY projects.
3. Retail and E-commerce - The consumer shift to unique, individualized products and packaging solutions has opened up a new space for personalized e-commerce outlets and niche online retailers.
9 Featured, 76 Examples:
3,291,000 Total Clicks
Date Range:
Dec 11 — Feb 13
Trending:
Hot
Consumer Insight Topics:
