The Pedigree 'Small Dog, Big World' Video Shows the Life of Tiny Pups
Romina S. Cortellucci — June 20, 2012 — Lifestyle
References: matthewkalish & dejoost.nl
Life can be rough for a small dog and that is why the Pedigree 'Small Dog, Big World' campaign was launched. The video was written, directed and voice-overed by the New York City-based creative filmmaker Matthew Kalish with the help of a little dog named Suzy. The adorably cute video is the perfect campaign for the animal food manufacturing company Pedigree as it specifically markets to small dogs.
The video provides an honest approach to life as a petite pup by using a ridiculous amount of props and a great voice-over to illustrate the brand's point. Kalish makes a great emotional connection with the viewer, demonstrating the sorrows of being in a world that isn't made for you. And, then pulling on our heart strings, the cute canine finds something that finally does.
Remember: good things often do come in small packages.
The video provides an honest approach to life as a petite pup by using a ridiculous amount of props and a great voice-over to illustrate the brand's point. Kalish makes a great emotional connection with the viewer, demonstrating the sorrows of being in a world that isn't made for you. And, then pulling on our heart strings, the cute canine finds something that finally does.
Remember: good things often do come in small packages.
Trend Themes
1. Small Dog Prop Marketing - Using props and voiceovers to specifically market to small dogs can create emotional connections between customer and brand.
2. Honest Animal Bite Campaigns - Honest campaigns, using emotions and relatable content can create a storyline for the brand's point.
3. Nostalgic Pet Therapy Campaigns - Creating relatable nostalgia through campaigns that demonstrate the sorrows of pet therapy can offer an emotional connection between the brand and customers.
Industry Implications
1. Pet Food Manufacturing - Marketing campaigns that illustrate the core messaging through relatable content like nostalgic pet therapy can drive pet food manufacturing market share growth.
2. Pet Toys & Accessory Brands - The use of props in emotional campaigns can drive consumer product interest in pet toy and accessory brands.
3. Pet Therapy Providers - Adopting emotional and nostalgic pet therapy campaigns can offer a more customized experience for pet therapy providers and their patients.
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