The Wevther Website Helps Users Find the Perfect Outfit
Romina S. Cortellucci — July 20, 2012 — Lifestyle
References: wevther & underconsideration
Trying to create an outfit that is weather-appropriate and fashionable is hard, but the Wevther Website is here to help. The site was crafted by Jacob Heftmann and Jack Pearke and powered by the Svpply, a website making product browsing easier for people. Based on the user’s local weather, the site provides clothing and accessory recommendations that are not only chic, but appropriate for outdoor conditions. As the Wevther website states, they “don’t care about the weather, we just want to be comfortable.”
It also helps that the outfit recommendations are powered by Svpply, who unofficially represents over 70,000 stores and brands. Because of its capacity, the site has an incredible stocklist of diverse apparel. Before leaving the house, make sure to check out the Wevther Website.
It also helps that the outfit recommendations are powered by Svpply, who unofficially represents over 70,000 stores and brands. Because of its capacity, the site has an incredible stocklist of diverse apparel. Before leaving the house, make sure to check out the Wevther Website.
Trend Themes
1. Weather-based Clothing Recommendations - The integration of weather data to recommend appropriate clothing has the opportunity to disrupt the fashion industry by addressing practical needs.
2. Personalized Fashion Suggestions - The use of personal data, such as the user's location, presents the potential for disruptive innovation in the fashion industry by improving the customer experience.
3. Collaborative Retail Platforms - The integration of multiple retailers on a single platform presents disruptive innovation opportunities for the retail industry by expanding market reach.
Industry Implications
1. Fashion Industry - The Wevther site presents disruptive innovation opportunities in the fashion industry by integrating weather-based clothing recommendations.
2. Retail Industry - The Svpply collaboration behind Wevther presents disruptive innovation opportunities in the retail industry by expanding the market reach of participating retailers.
3. Tech Industry - The use of data analysis and personalization on the Wevther site presents disruptive innovation opportunities in the tech industry by improving customer experience.
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