'Puppylocks' Lets You Style Your Pooch
Marina Rotharmel — July 14, 2012 — Lifestyle
References: conditionculture & incrediblethings
Every dog owner loves pampering their pooch, and what could be a better way to do this than giving your dog some hair extensions from Puppylocks? A new line of hair accessories for dogs, Puppylocks allows your dog to be fashion-forward and add feathers to any 'do.
Puppylocks started up in 2011 by Condition Culture. The line allows you to style your pet according to what suits your style. Just like all feather extensions, they can be washed, dried and will last for months.
Alex Litowitz is the brain behind the puppylock craze. He has created a number of different styles of feathers to add to your dog’s coat, which include a variety of different sizes, colors and patterns.
If you’re feeling out there, grab a pair of pliers and attach one of these unconventional dog accessories to your canine. Just make sure he doesn’t chew it off afterwards.
Puppylocks started up in 2011 by Condition Culture. The line allows you to style your pet according to what suits your style. Just like all feather extensions, they can be washed, dried and will last for months.
Alex Litowitz is the brain behind the puppylock craze. He has created a number of different styles of feathers to add to your dog’s coat, which include a variety of different sizes, colors and patterns.
If you’re feeling out there, grab a pair of pliers and attach one of these unconventional dog accessories to your canine. Just make sure he doesn’t chew it off afterwards.
Trend Themes
1. Pet Fashion Accessories - Puppylocks offers an innovative line of hair accessories for dogs, tapping into the growing trend of pet fashion.
2. Customizable Pet Styling - Puppylocks allows dog owners to personalize their pet's appearance by adding feathers to their coat, presenting opportunities for personalized pet grooming services.
3. Durable and Washable Pet Accessories - Puppylocks' feather extensions are designed to withstand washing and drying, providing a disruptive innovation in the market of pet accessories.
Industry Implications
1. Pet Grooming - The pet grooming industry can capitalize on the trend of customizable pet styling by offering a range of personalized grooming services and accessories.
2. Pet Fashion - The pet fashion industry can explore the growing demand for pet accessories by incorporating innovative hair extensions and other customizable designs into their product offerings.
3. Pet Retail - Pet retail businesses can expand their product lines to include durable and washable pet accessories, leveraging Puppylocks' example of offering long-lasting grooming options.
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