The IKEA 'Dog Parking Lot' Lets You Leave Your Pooch Behind Without Worry
Marina Rotharmel — August 4, 2012 — Lifestyle
References: ikea & designtaxi
With the introduction of the IKEA dog parking lot, shopping has never been more convenient for pet owners. You don't have to leave your pooch at home anymore, as these specialty parking spots are comfy and dog-friendly.
So far, the only dog parking lots are located in Germany. Customers can feel free to tie their dog up to one of the posts and let them hang out on a fake grass bed. The spots come with a water bowl in case your dog gets a little thirsty. As an added bonus, your pooch won't get lonely either, because wherever it's posted up, there's sure to be more canine friends beside it.
Customers can also relax in the store knowing that their dogs are away from cars and out of harms way.
So far, the only dog parking lots are located in Germany. Customers can feel free to tie their dog up to one of the posts and let them hang out on a fake grass bed. The spots come with a water bowl in case your dog gets a little thirsty. As an added bonus, your pooch won't get lonely either, because wherever it's posted up, there's sure to be more canine friends beside it.
Customers can also relax in the store knowing that their dogs are away from cars and out of harms way.
Trend Themes
1. Pet-friendly Retail Spaces - Exploring the potential for creating pet-friendly environments inside shops and stores, leveraging animal companions as a draw for customers and an extension of brand identity.
2. Emphasis on Pet Comfort - Designing products and services for pets with their physical and emotional comfort in mind, enabling owners to provide well-being and relaxation benefits to their animals.
3. Pet-inspired Marketing Campaigns - Developing advertising and branding strategies that make use of (domestic) animals as mascots and brand ambassadors, enhancing emotional connections with consumers and creating memorable experiences.
Industry Implications
1. Retail - Bringing pets into brick-and-mortar stores and creating designated spaces for them could help increase foot traffic and sales, while also adding a unique brand element that sets the company apart from competitors.
2. Hospitality - Major hotels and vacation rental brands may explore pet-friendly amenities and services, which could drive loyalty from pet owners who value their animals and want to include them in their travel experiences.
3. Marketing and Advertising - Pet-centered campaigns that showcase a brand's empathy, lightheartedness and personality-based attributes have the potential to engage customers and create positive associations with the company.
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