Suburban consumers turn to in-your-face urban marketing
Implications - Looking to regain a sense of their youth, boomers are being drawn towards commercials, print ads and interactive campaigns that glamorize suburban life through symbols of urbanity. Hip hop, lawlessness and bling appeal to the more risk adverse, routine-coveting Generation X in various forms of parody.
Trend Themes
1. Aspirational Urban Advertising - Marketing strategies that glamorize suburban life through symbols of urbanity appeal to boomers and Generation X.
2. Rap-inspired Marketing - Marketers have developed campaigns that imitate the style of pop and rap videos for young adult audiences, as seen in Toyota and Fiat 500L campaigns.
3. Grammatically Correct Rapping - Rap music can tackle social and educational issues, as educational or informative raps allow viewers a fun way to learn, as seen in the Mac Lethal rap.
Industry Implications
1. Automotive Industry - They've created unique brand campaigns to move beyond traditional advertising tactics and appeal to younger demographics.
2. Advertising Industry - Ad agencies have appropriated the trendy urban aesthetic in marketing campaigns for their clients across different industries.
3. Music Industry - New markets and sub-genres emerge as rap and hip-hop music continues to evolve and cater to new audiences with different interests, as seen in the grammatically correct rap.
5 Featured, 42 Examples:
282,816 Total Clicks
Date Range:
Sep 11 — Feb 13
Trending:
Mild
Consumer Insight Topics:
