Consumers strip experiences down to their core for an indie feel
Implications - The recession hit many hard and continued to put large corporations in a negative light in the eyes of consumers. In a variety of industries, we're seeing consumers embracing rough-around-the-edges experiences, particularly with regards to retail and dining. Shipping container buildings, exposed support beams and intentional rust are all elements of this aesthetic movement away from the sterility of traditional corporate offerings.
Trend Themes
1. Rough-around-the-edges Aesthetic Movement - Consumers are embracing rough-around-the-edges experiences, particularly with regards to retail and dining.
2. Reuse of Sustainable Materials - Designers are repurposing and reusing materials such as shipping containers, recycled furniture and reclaimed wood for new industrial-style eateries.
3. Mixing Modern and Vintage Elements - Eateries are blending modern, chic elements with rustic, industrial elements to create eclectically retro spaces.
Industry Implications
1. Food and Dining - From grab-and-go cafes to full-service restaurants, the food and dining industry can leverage the rough-around-the-edges aesthetic movement, repurposing and reusing sustainable materials, and mixing modern and vintage elements in their designs.
2. Architecture and Design - Designers, architects, and contractors can develop new business in reimagining industrial spaces into modern, chic, and sustainable eateries using repurposed and recycled materials and the mixing of modern and vintage elements.
3. Retail - The rough-around-the-edges aesthetic movement can be leveraged in retail store design, offering customers a unique and authentic experience and preventing the sterility of traditional corporate offerings.
5 Featured, 35 Examples:
557,051 Total Clicks
Date Range:
Jul 12 — Feb 13
Trending:
Hot
Consumer Insight Topics:
