'Temptations' Uses Nostalgia & a Cat Band to Promote its Kitty Treats
Erica Francis — August 11, 2016 — Marketing
References: temptationstreats & adsoftheworld
Cat food brand 'Temptations' and ad agency 'Adam & Eve DDB' created a hilarious commercial to promote Temptations treats in the UK using an all cat band. The advert is a remake of the famous 80s song 'Don't You (Forget About Me)' by Scottish band Simple Minds. This time the band is called 'The Electric Furs' and its comprised of all cats.
The commercial is an 80s style music video about a cat and his relationship with his young female owner who's gone out to shop and left the poor kitty at home. The song's new lyrics beg the owner to remember her pet when she goes out shopping and to bring home treats for the feline. The best part of the ad is The Electric Furs cat band that revels in their cool demeanor as they play instruments and sing into the microphone.
The humorous nostalgic advert is sure to keep viewers hooked and has a very clear target demographic: Gen X women.
The commercial is an 80s style music video about a cat and his relationship with his young female owner who's gone out to shop and left the poor kitty at home. The song's new lyrics beg the owner to remember her pet when she goes out shopping and to bring home treats for the feline. The best part of the ad is The Electric Furs cat band that revels in their cool demeanor as they play instruments and sing into the microphone.
The humorous nostalgic advert is sure to keep viewers hooked and has a very clear target demographic: Gen X women.
Trend Themes
1. Nostalgia Marketing - Brands can capitalize on nostalgia by reviving old commercials or updating them to target new audiences.
2. Feline-inspired Advertising - Incorporating comical and quirky cat-centric content in advertising can attract and retain cat owners and enthusiasts.
3. Pet Humanization - Promoting pet products with a humorous twist that humanizes pets can appeal to pet owners who treat their pets like family members.
Industry Implications
1. Pet Food and Treats - Using unconventional and entertaining marketing strategies can set pet food and treat companies apart in a crowded market.
2. Advertising and Marketing - Humorous and clever advertising campaigns can create brand awareness and engagement with target audiences.
3. Music and Entertainment - Creating original music and incorporating animals as musicians can attract music and pet enthusiasts.
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