The 'Essential Phone' Claims to be Future-Proof
Mary Van Puymbroeck — May 30, 2017 — Tech
References: theverge & digitaltrends
The co-creator of 'Android,' Andy Rubin, has unveiled his long awaited modular cell phone the 'Essential Phone'.
The driving force behind this product is the idea that smartphones can be future-proof if they are able to be updated and added to part-by-part as the newest technology arrives.
The back of the phone has magnetic pins that attach the accessories to the phone so the device is completely cordless. Upon release, the Essential Phone has two accessories available on the market; a 360 degree camera and a charging dock. Essential Phone plans on its next release being a voice assistant for the home called the 'Essential Home' speaker which will function in a similar way to Amazon's Echo.
Motorola currently has a modular smartphone on the market. Those who have taken this path with smartphone development in the past have found that consumers are not interested enough in this technology to step outside of trusted brands for their smartphone needs. Though the hope is that Andy Rubin's new device will change their minds.
The driving force behind this product is the idea that smartphones can be future-proof if they are able to be updated and added to part-by-part as the newest technology arrives.
The back of the phone has magnetic pins that attach the accessories to the phone so the device is completely cordless. Upon release, the Essential Phone has two accessories available on the market; a 360 degree camera and a charging dock. Essential Phone plans on its next release being a voice assistant for the home called the 'Essential Home' speaker which will function in a similar way to Amazon's Echo.
Motorola currently has a modular smartphone on the market. Those who have taken this path with smartphone development in the past have found that consumers are not interested enough in this technology to step outside of trusted brands for their smartphone needs. Though the hope is that Andy Rubin's new device will change their minds.
Trend Themes
1. Modular Smartphones - The rise of modular smartphones creates opportunities for businesses to specialize in producing add-on modules that can be attached to the devices for further customization.
2. Future-proof Technology - The concept of future-proof technology presents an opportunity for businesses to create products and services that can be updated and adapted over time in response to new technological developments.
3. Voice Assistants - The popularity of voice-assisted devices presents an opportunity to develop new applications and services that leverage this technology in a variety of industries.
Industry Implications
1. Smartphone Manufacturing - Smartphone manufacturers can take advantage of modular smartphones by designing smartphones with interchangeable modules, allowing users to customize and upgrade their devices over time.
2. Technology Accessories - The modular smartphone trend presents opportunities for accessory manufacturers to create unique and customizable add-ons that attach to modular smartphones.
3. Home Automation - The 'Essential Home' speaker and the popularity of voice-assisted devices presents opportunities for businesses to develop new home automation products and services that leverage these technologies.
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