NomNomNow is Catering to Cats with Custom Direct-to-Consumer Recipes
Laura McQuarrie — June 2, 2018 — Lifestyle
References: nomnomnow & foodbusinessnews.net
In addition to offering a customized pet food subscription service based on the size and weight of one's dog, NomNomNow is now catering to cat owners with made-to-order cat foods.
The custom-portioned options for cats include the protein-packed Chicken Chow-Meow with chicken thigh, breast, liver, plus fruits and vegetables, as well as the omega-rich Flavorful Fish Feast, which mixes vegetables, beef and two kinds of fish. These carefully crafted recipes were designed to closely mimic the natural prey of wild cats. Additionally, both of the new cat food recipes from NomNomNow also feature a specially formulated NomNomNutrient Mix, which further supports a cat's overall health and well-being.
These direct-to-consumer cat foods are made for individual pets and shared through weekly shipments to ensure peak freshness and optimal enjoyment.
The custom-portioned options for cats include the protein-packed Chicken Chow-Meow with chicken thigh, breast, liver, plus fruits and vegetables, as well as the omega-rich Flavorful Fish Feast, which mixes vegetables, beef and two kinds of fish. These carefully crafted recipes were designed to closely mimic the natural prey of wild cats. Additionally, both of the new cat food recipes from NomNomNow also feature a specially formulated NomNomNutrient Mix, which further supports a cat's overall health and well-being.
These direct-to-consumer cat foods are made for individual pets and shared through weekly shipments to ensure peak freshness and optimal enjoyment.
Trend Themes
1. Customized Pet Foods - Other companies can follow NomNomNow's lead and offer customized meal plans to pet owners based on their pets' specific needs and preferences.
2. Direct-to-consumer Pet Foods - More pet food companies can tap into the direct-to-consumer market by offering fresh, personalized pet foods to pet owners delivered directly to their homes.
3. Natural and Healthy Pet Foods - There is a growing demand for natural and healthy pet foods, which presents an opportunity for entrepreneurs to create innovative products that cater to this market.
Industry Implications
1. Pet Food Industry - The pet food industry can explore new avenues of business by offering fresh, natural, and customizable pet foods to meet the demands of health-conscious pet owners.
2. Direct-to-consumer Industry - The direct-to-consumer industry can capitalize on the emergence of personalized pet foods by offering logistics and technology solutions to pet food companies that want to deliver fresh, customized products to pet owners.
3. Technology Industry - The technology industry can potentially create new solutions for pet owners that want to monitor their pet's health and nutrition, such as mobile apps or wearable devices that track pet food intake and provide nutritional recommendations.
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