The Venture Cat Food Brand Packaging Focuses on a Storyline
Michael Hemsworth — March 14, 2017 — Lifestyle
References: behance.net & packageinspiration
The Venture cat food branding is designed with a visual storyline in mind in order to speak to the very personality of felines.
Chromatic and vibrant, the Venture packaging is ornately illustrated to draw inspiration from the stories of characters in books to tell its own story to the consumer.
Pet products are packaged with owners in mind to offer them an experience for something that they aren't personally eating or enjoying. This is done expertly with the Venture cat food brand, which is designed by Ashton Butler to speak to a shopper's sense of curiosity and wonder that they share with their feline friend. The Venture brand is headlined by Frank the cat that acts as the adventurous mascot for the brand that embodies the curious nature of felines.
Chromatic and vibrant, the Venture packaging is ornately illustrated to draw inspiration from the stories of characters in books to tell its own story to the consumer.
Pet products are packaged with owners in mind to offer them an experience for something that they aren't personally eating or enjoying. This is done expertly with the Venture cat food brand, which is designed by Ashton Butler to speak to a shopper's sense of curiosity and wonder that they share with their feline friend. The Venture brand is headlined by Frank the cat that acts as the adventurous mascot for the brand that embodies the curious nature of felines.
Trend Themes
1. Storytelling Packaging - Incorporating a visual storyline into packaging design creates a unique and engaging experience for consumers.
2. Character-inspired Branding - Using characters from books as inspiration for branding adds personality and relatability to pet products.
3. Consumer-centric Pet Packaging - Designing pet product packaging with owners in mind enhances the overall experience and connection between owners and their pets.
Industry Implications
1. Pet Product Industry - Innovative packaging strategies can disrupt the pet product industry by creating compelling and visually appealing products that resonate with consumers.
2. Branding and Design Industry - Integrating storytelling and character-inspired branding into packaging design presents opportunities for disruptive innovation within the branding and design industry.
3. Consumer Goods Industry - Consumer-centric pet packaging can drive disruption and differentiation within the consumer goods industry by offering unique experiences and connections with customers.
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