Nina Hale's ‘Fur-ternity Leave’ Allows Absences for Pet Parents
Jana Pijak — August 28, 2018 — Lifestyle
Benefiting employees who are pet owners, digital marketing agency Nina Hale goes beyond traditional maternity and paternity leave programs to offer a 'Fur-ternity Leave’ option for staff. The Minneapolis-based company grants new pet parents access to paid absences in an effort to offer a more personal structure for benefits and employee perks.
“Part of embracing employee satisfaction as a business priority means recognizing important life events that happen outside of the office,” said Nina Hale CEO Donna Robinson. With its newest initiative, the company gives employees the opportunity to work from home for up to a week when welcoming new pets into their homes -- ultimately stressing employees' growing desire for flexibility and understanding from their workplace.
Image Credit: Connor McCarthy, Nina Hale
“Part of embracing employee satisfaction as a business priority means recognizing important life events that happen outside of the office,” said Nina Hale CEO Donna Robinson. With its newest initiative, the company gives employees the opportunity to work from home for up to a week when welcoming new pets into their homes -- ultimately stressing employees' growing desire for flexibility and understanding from their workplace.
Image Credit: Connor McCarthy, Nina Hale
Trend Themes
1. Pet-friendly Workplaces - Opportunity for companies to provide pet-oriented workspace and amenities for employees and their pets.
2. Personalized Employee Benefits - Employees crave personalization, companies can capitalize on this by offering unique and niche benefits such as 'Fur-ternity Leave'.
3. Focus on Employee Well-being - Companies should prioritize overall employee well-being, and displaying empathy towards their pets helps foster a healthy work-life balance.
Industry Implications
1. Pet Industry - The pet industry benefits from increased awareness and employee priorities towards pet well-being.
2. HR Management - HR managers can take advantage of unique employee benefits to foster a positive workplace culture and increase morale.
3. Employee Benefits - Companies that adapt to changing employee demands by offering non-traditional benefits such as 'Fur-ternity Leave' can stand out and attract highly skilled candidates.
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