The Lululemon Swim Line Introduces Stylish and Sporty Designs
Meghan Young — March 21, 2015 — Lifestyle
References: lululemon & lulumum.blogspot
True to its existing design ethos, the Lululemon Swim collection for the spring 2015 season has just been teased. Since the brand has already dominated the the yoga scene and similar studio workouts, it's only natural it also offers stunning options for an outdoor setting. Stylish and sporty, the Lululemon Swim collection is arguably as flattering as the brand's famous leggings. And that's saying a lot considering the lack of fabric involved in these designs.
Debuting a brand-new Aquelu fabric, the Lululemon Swim collection is capable of standing up to chlorine- and salt-water. It's made out of recycled nylon and xtra life lycra fibre. Easily mixed and matched, the Lululemon Swim collection also comes with customizable fits, which is great for a range of different body types.
Debuting a brand-new Aquelu fabric, the Lululemon Swim collection is capable of standing up to chlorine- and salt-water. It's made out of recycled nylon and xtra life lycra fibre. Easily mixed and matched, the Lululemon Swim collection also comes with customizable fits, which is great for a range of different body types.
Trend Themes
1. Sustainable Swimwear - The use of recycled materials in the Aquelu fabric presents an opportunity for the development of sustainable swimwear.
2. Customizable Swimwear - The inclusion of customizable fits in the collection opens up possibilities for personalized swimwear options for consumers.
3. Athleisure Swimwear - The sporty and stylish designs of the Lululemon Swim collection taps into the athleisure trend, merging activewear and swimwear.
Industry Implications
1. Fashion Industry - The innovative swimwear designs from Lululemon present opportunities for fashion brands to explore new styles in the swimwear market.
2. Textile Industry - The use of Aquelu fabric introduces a disruptive innovation in the textile industry, showcasing the potential for sustainable swimwear materials.
3. Fitness Industry - The athleisure concept of the Lululemon Swim collection aligns with the growing demand for activewear in the fitness industry, providing an opportunity to expand product offerings.
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